Be Loudly Quiet

Social Media is about giving, not taking. So many people have overestimated how interesting they are.

And that’s a fact that a lot of people aren’t ready to hear.

You probably aren’t as interesting as you think you are.

I mean sure, to you, your life is one drama after the next. Constantly intriguing discoveries about who you are on a never-ending quest of independence and sanctuary.

But to the rest of us? You might seem ok, but we’re not near as interested in you as we are in ourselves.

Social media is a game between the audience and the performer. And who you are at each moment.

For businesses, there is a constant belief that they are the performers They’ve got the products demanding attention. They’ve got the services that could change your life. They are demanding the attention.

But or the consumers, that means we have to become the audience members. And when choosing between being audience members or being performers, most people choose performers.

This is where businesses on social media need to begin to catch up. They need to start realising that it’s not about them anymore. It’s about the 1 on 1 with the consumer. And allowing them to show off their own performance through their social media.

Targetted ads to people is the perfect way to create interest. But creating an advertisement that isn’t greasy and stinks of cheap suit is harder.

Businesses need to take a moment to realise that their success for the next 10 or so years heavily relies on their ability to not be the 4 year old child in the social media equation, demanding the attention of the audience as if it is owed it.

Taking a step back, and loving your audience. Caring for them, acting in their best interests. That’s how you build a following. That’s how you generate true interest.

We’ve all sat in that conversation where we’ve wanted to speak but the other person has wanted to as well and currently has the control. We’re not paying attention, we’re just waiting for our turn to speak. That’s not how you build a business anymore.

People begin to listen once they’ve exhausted everything they have had to say.

Sheldon Lynn