I spent this week on Instagram.

I spent a lot of this week on Instagram.

I have an app that tells me how much time I spend on my apps.

And this week?

29 hours on Instagram.

So you might ask, what am I doing?

I’m starting conversations.

Not all of them hit. I will admit, probably 50% of the questions I ask get left unanswered by different accounts. Which fascinates me, because i’m a potential customer and ignoring me is the equivalent of walking up to a customer in your store and telling them to get out.

But I think the problem that most businesses haven’t grasped yet, is how important customer conversations are. Sure, there’s great customer service, and there’s being a Yes Man to every Karen that comes in to complain about her broken toaster.

But online?

You need to be creating conversations.

Because everybody online has an equal playing field. You business could be run from a shed in your backyard. For a few hundred dollars, you can set up a uber-professional looking website, pay for a few thousand bot followers on Instagram, and you already look like you’ve been doing this for years.

And anybody with an average paycheck can pull it off.

But customers will know if you’re not who you say you are. Not from the flashy photos, or the swath of followers you have either.

But by how you relate to them. How you communicate with them.

Customers are demanding of your time.

We live in a huge digital world. Every single person acts as both performer and audience member for the 2 and a half hours they spend every day on social media.

And everybody loves being a performer more than they love being the audience member.

You only have to look up your old high school sweetheart and see how many photos of herself she shares.

Or the nerdy kid from the front of the class who is now constantly posting links to random science things (that’s me by the way).

Everybody wants everybody else’s attention.

And the attention isn’t being distributed evenly. People are being ignored more than ever as all of their followers are hit with content from everybody else. Not everybody is going to get their 15 minutes of fame.

As a business? That’s an exploitable point of interest for you.

Because every single one of your customers, guaranteed, wants to talk about themselves, and perform to somebody who is willing to listen and be attentive to their needs.

But for most businesses, you don’t have the time after a huge day to sit down and start 140 conversations on Facebook and Instagram with your customers.

In fact, it’s probably the last thing you want to do.

Which is why you know, companies like us exist.

Because we LOVE starting conversations. And interacting with people. We’ve been doing it our whole lives. Now we get to do it as a job, and we do it really damn well.

Mostly because we like people.

But also because we get paid to do it. (The money is definitely a cool incentive. We won’t lie.)

So today, if you’re reading this from the comfort of your lounge chair, in the car on the way to a meeting, or just scrolling through as part of your 2 and a half hours that you spend on social media every day.

Wouldn’t it be nice if somebody started a conversation with you?

And wouldn’t you be more inclined to listen to what they have to offer you if they did?

Catch you guys on the next one.


Sheldon LynnComment