Learning How to Whistle
One of the key things I remember from my childhood was learning how to ride a bike, learning how to tie my shoes, and learning how to whistle.
Most people can tie their shoes. I don’t know many grown people who are still kicking it with Velcro. And for good reason.
I think most people can ride a bike, and if you can’t that’s totally OK. It wasn’t until I was 10 that I could ride without training wheels. We all learn at different stages.
But the one thing I’ve found, is that to this day, I still meet people who can’t whistle.
Because whistling is a skill. It takes time and dedication to learn how to position your mouth, and blow at just the right amount of breath to make that sweet sound that causes dogs to come running towards you.
And that’s the thing about skills
They take time to master.
Social Media is very much the same.
If you’re posting content, and you’re not getting results, it’s often that you just having quite grasped what you need to do. You’re blowing air, but your mouth isn’t making that ‘o’ shape.
And that’s OK. Nobody expects your first post to become viral and take off.
Learning how to post content that people like is a skill that requires a LOT of hours of dedication to learning. You need to first off be practising your posting skills every day, and then looking at the metrics, deciphering what they give you, and then choosing how to improve what you’ve learnt for the next day’s post.
It can be exhausting. And some people will never grasp it.
But that’s not a bad thing. Because a business is more than their social media.
It just helps to be able to whistle to a tune that everybody else wants to hear.
So today, if you’re posting content that you’re struggling to get off the ground, don’t lose hope! Get back to your metrics. Check out what works and what doesn’t. And try, try, try again.
And if it’s really baffled you, and you just need that extra little push,
5PM is always here to help. Send us a message, and let’s figure out how to boost your business on social media to where you want it to be.