Motivation Manipulation

One of the largest trends I see on Social Media, especially on Instagram, is the ‘motivational’ posts.

In fact, I see them every single day.

It’s the classic ‘hang in there bud’ photo of a cat that office managers would hang up in offices for their employees.

It’s a really cheap way of garnering likes.

It’s effective! For sure. If you want a bunch of people liking your stuff, then by all means, use those sexy words like ‘hustle’ and ‘entrepreneur’ until the cows come home.

It seems to work great if you want to build up a community of a million people who need a post to tell them how wonderful they are.


It’s not a healthy way to run your business.

If you’re a gym by the way, it’s reasonable.

But a law firm throwing up the word ‘Hustle’ on a b&w background?

Somebody is trying a little bit too hard to break the 2k wall.

And it’s understandable.

People want their Instagram pages to be famous and have lots of visitors. Because visitors drive traffic.



It attracts everybody who’s thinking the same thing. Working really hard to try and get their own businesses off the ground.

One of the big things that 5PM has learnt this week with our hashtags, is that the only people looking at #business are all the other businesses trying to build up their own businesses.

It’s a selfish hashtag full of spam, random photos, and a lot (a lot) of advertising.

And of course. Those damn motivation posts.

So today, if you’re on your social media platform, and you’re posting your content

Don’t do what the rest of the crowd is doing. It comes across as needy. It definitely comes across as unoriginal. It most certainly tells other businesses and customers that you’ve officially run out of ideas and defaulted to what everyone else is doing.

If you’re out of ideas, I mean, hey, we’re a social media marketing company. Maybe it’s time to pass it over to a fresh pair of eyes?

I won’t try and sell you on us. But the offer is always there.

If you take away anything from today, just please don’t be that business that spends their time throwing together buzzwords and a cool font to try and make sales.

It’s not the attention that you want.

Catch you guys on the next one.


Sheldon Lynn