They Don't Want It Perfect (They Just Want It Real)

I love going to live concerts.

There’s something about the stage, the audience atmosphere, the strobe lights and smoke.

It excites me.

But nothing makes me more excited than when I hear something that I never heard on the band’s album.

Whether it be a 2 minute downtime with soft piano in the background while the lead singer talks to the audience for a bit about what’s been going on.

Or if it’s a change to the normal set and you can see a band able to evolve a song to suit the mood.

I love things that are different to what I heard on the crisp, sweet, studio album.

And there’s a reason for that.

It’s because it’s real.

And I feel like I was part of that real moment.

As an audience member, whether you’re at a concert, in a hall watching a play, or on social media, you want to feel that you are in the moment.

I see a lot of businesses neglect that about their customers. They forget that their customers want to be part of the story. They want to be engaged and feel like they’ve either contributed, or become part of something that helps your business succeed.

Everybody likes telling their friends about how they gave their two cents on some major project

Even if their addition made no lasting change.

People want to feel like they are part of something.

People are desperate to be involved. To develop community and a sense of purpose.

It’s the secret to life. To build together and feel connected.

And in the world of social media, where almost everybody feels cold and isolated, if you’re the business that brings that connection to the customer, then you’re doing something very, very right.

So for your next post, call it the 5PM challenge if you will, create a piece of content that engages your audience. Whether you’re a small business owner, or somebody who just likes posting to your Instagram, take a moment to step off the performers stage and engage with your audience.

They’ll love you for it.

And that’s how you build brand loyalty.

-Sheldon

Sheldon LynnComment